Kevin Durant and Thirty Five Ventures have invested in New York’s premier esports org, Andbox
NBA Superstar Kevin Durant and his investment arm Thirty Five Ventures have invested in New York's premier esports organisation, Andbox. Durant, who is an avid player of both Call of Duty and NBA 2K, will look to raid brand awareness, create content with Andbox and create custom merchandise as an investor and creative partner.
“The passion that New York sports fans have has really hit home with me,” said Kevin Durant, two-time champion and president of Thirty Five Ventures. “Andbox is bringing that same energy to esports here, and that’s something Thirty Five Ventures is very excited to be a part of.”
With Durant joining Andbox, he will star in co-created content such as playing alongside some of the best pro players in the world, including the New York Subliners CDL team.
“There is no bigger stage in the world to compete on than here in New York, and that’s what drives superstars like Kevin Durant here and thankfully to us, just as it did with Clayster, a back-to-back Call of Duty champion who joined us this offseason,” said Farzam Kamel, Co-Founder and President, Andbox. “The New York Tri-State area is the country’s largest market and a global hub for practically everything from sports and media to youth culture and fashion, yet it’s been long overlooked in the gaming industry. We’re changing that with Andbox and promise to keep delivering for New York’s fans and elevate New York esports on the world stage.”
To promote the partnership, Durant will begin to wear Andbox apparent and feature in co-created content. The two will also have regular meetings, working on marketing, community and apparel. Such a big investment will no doubt bring more eyes to Andbox and esports as a whole, as the line between esports and regular sports continues to blur.
