Users can now choose whether to display their like count on Instagram and Facebook.
The photo-sharing site have been trialling removing the message that displayed how many likes a picture has on the site in order to reduce pressure for users, but they have now decided to allow the likes to be displayed - or turned off if someone prefers it this way.
In a blog post, they wrote: "You may have noticed that we've been testing hiding like counts on Instagram for a while. Today, we're announcing that everyone on Instagram and Facebook will now have the option to hide their public like counts, so they can decide what works for them. This way, if you like, you can focus on the photos and videos being shared, instead of how many likes posts get.
"We tested hiding like counts to see if it might depressurize people’s experience on Instagram. What we heard from people and experts was that not seeing like counts was beneficial for some, and annoying to others, particularly because people use like counts to get a sense for what’s trending or popular, so we’re giving you the choice. We’re looking for more ways to give people control over their experience."
Instagram took the number of likes off posts previously amid fears that people with only a few likes or a small amount of followers would be disappointed to see they got less than other accounts.
