marketing
San Francisco (AFP) - As Google races with Microsoft and OpenAI to create world-changing generative artificial intelligence, some critics see Amazon as lagging behind. "I respectfully disagree" with that viewpoint, said Adam Selipsky, Amazon's cloud chief, in an interview with AFP. Tech giants like Microsoft, Google and Meta have made headlines talking about their own foundational models, or those of their close partners, that are key to AI and its ability to produce written works, images, videos or even computer code from simple user prompts. But "there is simply not going to be one model to ...
AFP
San Francisco (AFP) - US regulators on Thursday declared scam "robocalls" made using voices created with artificial intelligence (AI) as illegal. The phenomenon gained attention last month when a robocall impersonation of US President Joe Biden urged people to not cast ballots in the New Hampshire primary. "Bad actors are using AI-generated voices in unsolicited robocalls to extort vulnerable family members, imitate celebrities, and misinform voters," Federal Communications Commission (FCC) chairwoman Jessica Rosenworcel said in a release. "State Attorneys General will now have new tools to cr...
AFP
New York (AFP) - Furby and Polly Pocket are making a comeback -- and don't forget Surge soda and McDonald's Grimace -- as businesses deepen bets around consumers' nostalgia for decades-old brands. In the most recent quarter, McDonald's pointed to the fuzzy purple blob Grimace as a particular source of better-than-expected profits. A berry-flavored milkshake built around the character, who first appeared in the 1970s, lit up social media and boosted sales in the United States where the limited-edition drink was available. "Grimace has been everywhere the past few months -- all over the news, an...
AFP
New York (AFP) - Hollywood A-listers have been walking red carpets in hot pink, glitter is back, and companies from The Gap to Burger King are doing rose-colored collaborations: "Barbie" mania is everywhere as the hotly anticipated film hits theaters worldwide. Toy maker Mattel, who first unveiled the iconic doll in 1959, has reached about 100 licensing agreements for everything from roller skates to toothbrushes in connection to director Greta Gerwig's summer flick. Of course, Barbie is big in the beauty world too -- lipsticks, blushes and mirrors all bear the famous logo. "In the 30 years t...
AFP
New York (AFP) - After a starring role in last year's Super Bowl broadcast, cryptocurrency firms are expected to sit out the 2023 game. But the annual advertising extravaganza -- a kind of competition among marketers that runs parallel to the American football championship -- features an array of beer and car companies, along with other familiar brands like M&M's candies, which has been teasing its spot since last month. This year's slate of commercials revives the cult hit "Breaking Bad," whose cast reunites to pitch PopCorners chips, as well as a collaboration between General Motors and Netf...
AFP
Paris (AFP) - Dwarf Fortress, a quirky independent video game that has been free since its 2006 release, is now among the online marketplace Steam's best-sellers -- to the surprise of its US creators. Set in a medieval fantasy world, Dwarf Fortress is what's known in the gaming world as a "construction and management simulation," in which players supervise a group of dwarves in building a mighty castle. The classic, bare-bones version of the game remains available for download, but since December 6, players can buy an upgraded version with a soundtrack and better visual graphics. Releasing the...
AFP
San Francisco (AFP) - Is it a pipe dream or a possibility? Elon Musk wants to meaningfully diversify Twitter’s revenue stream beyond advertising, but no major social network has managed so far to go without ads altogether. Something of a gold standard, social media ads can be fine-tuned and tailored to individual users on a mass scale, and have been particularly lucrative for Meta's Facebook and Instagram, as well as Google. "Facebook pretty much set the standard for having an ad model for social networks," said Jasmine Enberg, an analyst at Insider Intelligence. "But that doesn't necessarily...
AFP
Brooklyn (United States) (AFP) - Google is looking to up its smartphone game with the Pixel 7, the latest entrant in a competitive corner of personal electronics where it has traditionally been a bit player. The device was unveiled this week in Brooklyn, where representatives from the Mountain View, California giant highlighted top-flight features that can silence background noise on the phone. First introduced in 2016, the Pixel was a late-comer to the portable phone trend, arriving nearly a decade after Apple's iPhone and seven years after Samsung's Galaxy model, the two products that domin...
AFP
New York (AFP) - For Jebin Tuladhar, the past two years have been like walking a tightrope as he tried to steer Shanti, the Indian restaurant chain he manages in Boston, through the pandemic. To cope, Shanti in June started offering customers at the restaurant's three locations in and outside the city a subscription deal where a gourmet meal for two costs $80 each month. The plan now has about 80 subscribers, and Tuladhar estimates that if he adds about 10 additional accounts each month, Shanti can soon reach the breakeven point of 160 subscription. From those offering fast food to others wher...
AFP
San Francisco (AFP) - US video game developer Electronic Arts is considering renaming FIFA, its immensely popular football video game series, the company said Thursday. EA sports, a division of Electronic Arts, has been publishing an annual version of FIFA since 1993. The division said in a statement that it was "exploring the idea of renaming our global EA SPORTS football games." "We're reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world," the company said. EA Sports has become a leader in footbal...
AFP
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