toys
The world's largest toy fair in the German city of Nuremberg is focusing on games and toys for adults this year. It opened on Tuesday and experts believe this high-spending target group has great potential for the industry. This year some 2,000 exhibitors from 70 countries are displaying their wares at the fair. Toys that appeal to more than just children are part of the corporate philosophy of wooden building block manufacturer Kapla. "The adults don't just play with the children to give them a treat," inventor Tom van der Bruggen said. "They have fun with it themselves, and the children feel...
DPA International
The world's largest toy fair in the German city of Nuremberg is focusing on games and toys for adults this year. It opened on Tuesday and experts believe this high-spending target group has great potential for the industry. This year some 2,000 exhibitors from 70 countries are displaying their wares at the fair. Toys that appeal to more than just children are part of the corporate philosophy of wooden building block manufacturer Kapla. "The adults don't just play with the children to give them a treat," inventor Tom van der Bruggen said. "They have fun with it themselves, and the children feel...
DPA
The world's largest toy fair in the German city of Nuremberg is focusing on games and toys for adults this year. It opened on Tuesday and experts believe this high-spending target group has great potential for the industry. This year some 2,000 exhibitors from 70 countries are displaying their wares at the fair. Toys that appeal to more than just children are part of the corporate philosophy of wooden building block manufacturer Kapla. "The adults don't just play with the children to give them a treat," inventor Tom van der Bruggen said. "They have fun with it themselves, and the children feel...
DPA Breaking News
New York (AFP) - Toy giant Lego and videogame leader Epic Games joined forces Thursday to launch "Lego Fortnite" in a bid to grow a platform already used by hundreds of millions of people. The game, which like prior Fortnite offerings is free to download, features the colorful animated landscape familiar to gamers but with figures who come from the Danish company's distinct universe. While the setting resembles that of the original Fortnite game, first launched in 2017, the playable space in the Lego version is 19 times as big. In the original Fortnite "Battle Royale," players win by eliminati...
AFP
New York (AFP) - Furby and Polly Pocket are making a comeback -- and don't forget Surge soda and McDonald's Grimace -- as businesses deepen bets around consumers' nostalgia for decades-old brands. In the most recent quarter, McDonald's pointed to the fuzzy purple blob Grimace as a particular source of better-than-expected profits. A berry-flavored milkshake built around the character, who first appeared in the 1970s, lit up social media and boosted sales in the United States where the limited-edition drink was available. "Grimace has been everywhere the past few months -- all over the news, an...
AFP
New York (AFP) - American toy maker Mattel on Wednesday reported a drop in profits compared to last year, due to lower sales including a decline in Barbie products in the second quarter. Profits fell 59 percent compared to this time last year, to $27.2 million, on a 12 percent fall in revenues to $1.1 billion. The first quarter had seen a net loss of $106 million, and analysts had expected a loss of $11 million this quarter. Business was negatively hit by retailers trimming inventory levels and "some overall industry softness," said Chief Financial Officer Anthony DiSilvestro. "At this point, ...
AFP
New York (AFP) - US clothing chain Gap announced Wednesday that it tapped as its next CEO Richard Dickson, the current Mattel president who has been credited with reinvigorating Barbie. Gap, which owns its namesake stores as well as Old Navy, Banana Republic and Altheta, said Dickson will take reins of the company on August 22. Gap's press release described Dickson as a "lead architect in a global corporate transformation that has reinvigorated Mattel's iconic brands, including Barbie, Hot Wheels and Fisher-Price, as well as restored the company to growth and reaffirmed Mattel as an industry t...
AFP
New York (AFP) - Hollywood A-listers have been walking red carpets in hot pink, glitter is back, and companies from The Gap to Burger King are doing rose-colored collaborations: "Barbie" mania is everywhere as the hotly anticipated film hits theaters worldwide. Toy maker Mattel, who first unveiled the iconic doll in 1959, has reached about 100 licensing agreements for everything from roller skates to toothbrushes in connection to director Greta Gerwig's summer flick. Of course, Barbie is big in the beauty world too -- lipsticks, blushes and mirrors all bear the famous logo. "In the 30 years t...
AFP
Washington (AFP) - US toy manufacturer Mattel unveiled a new Barbie doll Tuesday representing a person with Down syndrome, as it seeks to allow more children to see themselves in the popular figure. The toy was brought to market through work with the National Down Syndrome Society (NDSS), to ensure it accurately represents someone with the condition, the company said. "Barbie plays an important role in a child's early experiences, and we are dedicated to doing our part to counter social stigma through play," said Lisa McKnight, executive vice president and global head of Barbie and dolls at Ma...
AFP
Washington (AFP) - American toy manufacturer Mattel has unveiled new specialty Barbie dolls modeled after the famous English primatologist Jane Goodall and her beloved research specimen, a chimpanzee named David Greybeard. The Goodall doll, which Mattel says will be partly made with recycled plastic, sports the researcher's classic beige collared shirt and shorts, as well as a pair of binoculars and a blue notebook. David Greybeard was the chimpanzee on whom Goodall wrote her initial research papers, which documented for the first time the species' usage of tools. "I'd been suggesting it for ...
AFP
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