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By BOOM FACT Check Team Claim: An ad apparently for CEAT tyres with an anti-Modi tagline asking people to oust the Bharatiya Janata Party and Prime Minister Narendra Modi from the centre is viral. Fact: BOOM found that the viral ad is an edited version and the original ad by CEAT tyres dates back to June 2017. It is unrelated to the ongoing Lok Sabha polls and does not carry any anti-Modi tagline as suggested in the viral claim. Tools used: Taking a clue from the 'Paise Bachane Hai? (Want to save money?)' tagline, we ran a search for the advertisement on Google. This led us to a YouTube video ...
BOOM Live
An “AI-powered” advertisement for the sportswear company Under Armour has become the subject of a fervent debate on the use of artificial intelligence (AI) to repurpose commercials. Wes Walker, the director behind the one-minute-long spot called it an “AI-powered sports commercial”. It was posted on social media by Walker, Under Armour, and British boxer Anthony Joshua. Yet several directors and others in the industry were quick to criticise it as a spot that used previous footage of the British boxer shot two years prior. Director Gustav Johansson wrote in the comments of the social media pos...
Euronews (English)
The UK’s advertising watchdog has reversed its ruling regarding a Calvin Klein poster which presented British musician FKA twigs as a "stereotypical sexual object". The advert was banned in January after the Advertising Standards Authority (ASA) received two complaints that the image was "overly sexualised" and objectified women. The decision has been reviewed due to the ASA's concern "that our rationale for banning the ad was substantially flawed." "After careful thought, our council, the independent jury that decides whether UK ads break the rules, considers that the image was not sexually e...
Euronews (English)
By Hazel Gandhi A video of one man playing table tennis against two opponents while using nunchakus is going viral online with the claim that it shows never-seen-before footage of martial arts cult figure Bruce Lee. The video also claims that Lee is defeating two professional table tennis players alone with his nunchakus. BOOM found that the video is actually a Nokia commercial from 2008 and the man is a stunt double playing Lee. The Hong Kong and American action hero achieved global stardom with hits such as Fist of Fury and Enter the Dragon in the 70s and remains an enduring cult figure for ...
BOOM Live
By Hera Rizwan A public service advertisement by Bharat Matrimony, a matrimonial platform, is the latest addition to the list of advertisements that created controversy over hurt religious sentiments. The online matrimonial platform came under attack on social media for its advertisement on Holi which it released on Wednesday. The ad features a woman washing off the Holi colours from her face, and as the colours begin to fade, bruises start to show up on her skin. And the captions read, "Some colours don't wash away easy. A third of women who've faced this trauma, have stopped playing Holi." T...
BOOM Live
By Anmol Alphonso In the first week of December, a post-breakup conversation between a girl called Vanshika and her friend was apparently leaked online. In the recording, Vanshika cries to her friend after her boyfriend Akaash breaks up with her just before their 'two-month relationship anniversary'. She says that all her efforts at waxing, threading, and even learning about football went in vain. And then she says that she regrets not waiting for the Myntra sale to buy the expensive shoes. It instantly went viral. The 2.20-second phone conversation was tweeted by the Twitter handle '@hajarkag...
BOOM Live
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