advertising
New York (AFP) - The Super Bowl is here and that means millions of Americans will sit down on Sunday to partake in a national passion: watching commercials on TV. The final of the NFL season -- pitting the Kansas City Chiefs against the San Francisco 49ers -- is the US advertising industry's biggest event of the year. Companies will shell out an average of $7 million for 30 seconds in front of an audience that reached 115 million in 2023. This year, big brands have the sizeable challenge of competing for buzz with megastar Taylor Swift -- she will jet in from a concert performance in Tokyo to ...
AFP
New York (AFP) - Publicis Health will pay $350 million to settle charges from US states that its "predatory and deceptive marketing strategies" worsened the opioid epidemic, New York's top prosecutor said Thursday. Publicis Health, part of the French advertising giant Publicis, worked with Purdue Pharma between 2010 and 2019 on marketing material to promote OxyContin and other drugs, New York Attorney General Letitia James said in a press release. She said the agreement was the first with an advertising agency for its role in the opioid epidemic. "For a decade, Publicis helped opioid manufac...
AFP
New York (AFP) - Elon Musk's verbal assault on advertisers who have shunned X (formerly Twitter) threatens to sink the social network further, with the tycoon warning of the platform's demise, just one year after taking control. "If somebody's gonna try to blackmail me with advertising, go fuck yourself," a visibly furious Musk told an interviewer in New York in front of an audience of the US business elite this week. Musk was lashing out at the advertisers who had abandoned his platform after Media Matters, a left-wing media watchdog group, warned big companies that their ads were running asi...
AFP
New York (AFP) - Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of "blackmail" and said anyone who does so can "go fuck yourself." The remark before corporate executives at the New York Times' Dealbook conference drew a shocked silence. Earlier, Musk had apologized for what he called "literally the worst and dumbest post that I've ever done." In a comment on X, formerly Twitter, Musk on November 15 called a post "the actual truth" that said Jewish communities advocated a...
AFP
San Francisco (AFP) - Elon Musk's X Corp. on Monday sued nonprofit Media Matters for driving advertisers away from the platform formerly known as Twitter by portraying it as rife with anti-Semitic content. In a lawsuit filed in US federal court in Texas, X accuses the organization of "tricking the algorithm into thinking Media Matters wanted to view both hateful content and content from large advertisers." Apple, Comcast, NBCUniversal and IBM were among high-profile brands that paused advertising on X last week after Media Matters reported finding ads displayed with pro-Nazi content. The adver...
AFP
San Francisco (AFP) - An exodus of big-name advertisers appeared under way at X, formerly Twitter, on Friday in the wake of Elon Musk endorsing an anti-Semitic conspiracy theory. Nonprofit group Media Matters added Apple, Disney, Comcast, Lionsgate Entertainment, and Paramount Global to its list of companies pausing advertising on X. "Lionsgate has suspended advertising on X because of Elon Musk's recent antisemitic tweets," a spokesperson for the motion picture production and distribution company told AFP. IBM on Thursday said it stopped advertising on X due to a report its ads were shown nex...
AFP
San Francisco (AFP) - IBM on Thursday said it has stopped advertising on X due to a report its ads were shown next to pro-Nazi posts at the platform formerly known as Twitter. The move came as X owner Elon Musk faced criticism for endorsing an unfounded antisemitic conspiracy theory on the service. Nonprofit Media Matters on Thursday reported that it found Apple, Oracle and IBM ads displayed next to posts touting Hitler and the Nazi Party on X. "IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely un...
AFP
Paris (AFP) - Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people. Young online celebrities best known for posting about video games, their dogs or their holidays to millions of followers are also dropping in unexpected plugs for gasoline stations, fuel rewards and club cards. AFP found cases of such spots in India, Mexico, South Africa and the United States that promoted major oil firms such as BP, Chevron, ExxonMobil, Shell and TotalEnergies on platfor...
AFP
San Francisco (AFP) - Elon Musk on Tuesday lifted a ban on political ads put in place at Twitter to thwart misinformation before the billionaire bought the platform now called X. Welcoming back potentially misleading political messages at X came less than a week after former president Donald Trump posted there for the first time since January 2021. Trump posted his police mugshot after his arrest in Georgia, signaling his return to a platform that was his favorite bullhorn during his years in the White House. It was his first post since several days after the insurrection at the US Capitol tha...
AFP
San Francisco (AFP) - Linda Yaccarino, CEO of social media platform X, said Thursday that the company formerly known as Twitter is "close" to breaking even and is hiring to beef up a staff slashed by owner Elon Musk. Yaccarino shared the news during a CNBC interview in which she defended the safety of the platform as well as Musk's decision to replace its globally recognized name with X. The former ad exec claimed that brands are returning to the X platform, naming Coca Cola, Visa and State Farm as being among them. She credited, in part, X's policy of allowing users to post anything legal, no...
AFP
閲覧を続けるには、ノアドット株式会社が「プライバシーポリシー」に定める「アクセスデータ」を取得することを含む「nor.利用規約」に同意する必要があります。
「これは何?」という方はこちら