Fortune 500 Companies at Risk of Losing Hundreds of Millions of Dollars to Click Fraud
America’s biggest companies could have lost more than $700 million to fraud on their pay-per-click ads over the past yearClick fraud is estimated to cost 14% of a company’s ad spend on averageGoogle spent an estimated $680M on PPC, meaning it could have lost $95 millionDell is second biggest spender with $527 million annual spend, while Amazon is thirdTop 20 biggest spenders in Fortune 500 have allocated an estimated $3.4 billion to PPC over the past 12 monthsQ3 2021 hedge fund letters, conferences and more Companies Have Lost $717 Million Dollars Due To Click FraudAmerica’s biggest companies ...