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The esports organisation Los Grandes has been one of the main protagonists of the Brazilian esports scene over the last few years, gathering millions of fans and reaching commercial success through a story that bonds together organic growth and business vision. Following the signing of its newest sponsor Midnite, and on the brink of an upcoming investment round, Esports Insider spoke to the organisation’s owners, Rodrigo ‘El Gato’ Fernandes and Rodrigo Terron, about the strategies that led Los Grandes to become one of Brazil’s most valuable organisations. Brazil’s esports scene is home to some...
Esports Insider
A pool game in Brazil popularly known as ‘sinuquinha’ is expanding in the country by using strategies and even structures similar to those found in esports. The Copa Mundo da Sinuca, the fourth edition of community pool game Mundo da Sinuca, came to an end earlier this month. The event was organised in partnership with the BMS group, a holding company specialising in the gaming industry, and sponsored by Betway, which grew its presence initially by supporting esports organisations and events. With an organisational structure that resembles top esports events, the tournament was streamed on You...
Esports Insider
Each month, ESI compiles the period’s most significant esports movers and shakers. March’s round-up features personnel changes from the likes of FaZe Clan, G2 Esports, Team Liquid, Fnatic and BLAST Premier, among others. Here are the key esports movers and shakers from March 2022. To read more about a story below, click the link in the corresponding title. Spotlighted storySnoop Dogg joins FaZe Clan as board member and content creatorRapper and entrepreneur Snoop Dogg will join North American esports organisation FaZe Clan as a board member. Snoop will also join as a content creator and a memb...
Esports Insider
As usual, there were a plethora of new esports sponsorships and partnerships announced last month. Ranging from betting and blockchain collaborations to deals with food and beverage companies, March continued to highlight the commercial power of esports. To keep you up to date, Esports Insider has compiled the most important esports sponsorship and partnership news in March. To read more about a story below, click the link in the corresponding title. Interested in analysis of, and context behind, the latest esports partnership news? Subscribe to Esports Insider’s The Dotted Line newsletter her...
Esports Insider
For a game where flying rocket-powered battle cars slam oversized low-gravity footballs into virtual nets, Rocket League is surprisingly skillful. Like any skill-based competitive pursuit, setting is largely irrelevant — winning requires mastery, and mastery warrants practice. Like all esports titles, Rocket League requires thousands of hours spent training and refining intricate mechanical movements, the contours of the game’s physics slowly and diligently seared into the muscle memories of its practitioners. Rocket League came from humble beginnings. Launched six-and-a-half years ago as a su...
Esports Insider
Esports Around The World is a series of profiles outlining the esports ecosystem in various countries globally. The series ties into our ESI Washington DC event taking place 16-18th May 2022, which will focus on esports’ growth around the world. The event will include a first-of-its-kind embassies tour alongside ESI’s trademark combination of networking, education and debate. Find out more here. IntroductionWhile still not recognised as a sport in the country, Sweden has a long and rich history in esports, and the Swedish people are some of the most passionate cohorts of esports fans. The nati...
Esports Insider
Esports Around The World is a series of profiles outlining the esports ecosystem in various nations globally. This edition looks at the United States of America (USA), where Esports Insider is hosting its ESI Washington DC esports industry conference in May. IntroductionThe esports commercial market in the US is the second largest in the world, behind China, however the country leads when it comes to industry investment. Home to many popular personalities, organisations, tournaments and developers — the United States has integrated its long industrial history in sport, entertainment, and broad...
Esports Insider
Sitting near the feet of the chalky white cliffs so famous of the British South Coast lies East Sussex College, in Lewes. Last year, the college announced the addition of esports to its curriculum by offering the BTEC Level 3 National Diploma in Esports, a practical learning-focused qualification for high school-aged students in the UK. Lewes is an old, deeply historic town. Traditional, independent, old-fashioned — the kind of place you might quicker expect to find Latin on timetables than esports. In places like these, both in England and across the world, esports has long been on the losing...
Esports Insider
Just like every month, February saw esports companies continue to build commercial portfolios through a variety of new partnerships, ranging from non-endemic deals to event-specific agreements. To keep everybody up to date, Esports Insider has compiled February’s most important sponsorship and partnership news in esports. To read more about a story below, click the link in the corresponding title. Spotlighted story 7-Eleven partners with Psyonix and sponsors NA RLCSNorth American convenience store chain 7-Eleven has partnered with Psyonix to become an official sponsor of the North American Roc...
Esports Insider
Ask any marketing professional working in esports and they’ll boast about the industry’s valuable young, tech-savvy, Gen Z audience. It’s a defining narrative in the esports industry and a largely unchallenged truth that esports is young, hip, and rich in the cultural currency of younger generations. The esports audience is one that is stereotyped from all angles — by fans, players, even business owners — a product of the fact that traditionally, esports’ young, notoriously hard-to-reach demographic has been one of the industry’s biggest commercial selling points. However, such reductions migh...
Esports Insider
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