Consumer Picks & Shovels: How Companies Help Customers Find Gold
When everyone is looking for gold, it’s a good time to be in the pick and shovel business.” – Mark Twain. Q1 2021 hedge fund letters, conferences and more We’re in the midst of another gold rush. It doesn’t look or feel like the first one. No, today’s gold rush lives inside every consumer e-commerce purchase. The 1847 gold rush taught us something. Actual wealth creation didn’t come from mining gold. It came from providing the picks and the shovels to those that wanted to mine. Today’s e-commerce businesses will generate substantial wealth if they follow the same principle. Instead of focusing...