Victoria’s Secret buys Adore Me for 400 million dollars
Victoria’s Secret is buying Adore Me for $400 million. The lingerie giant - which propelled supermodels such as Giselle Bündchen, Adriana Lima and Alessandra Ambrosio to international fame - acquired the online knicker retailer as a part of their rebrand after a series of sex scandals and market trends for diversity sullied their reputation. Martin Waters, the CEO said: “Adore Me is a technology-led, digital-first innovator in the intimates category that will help us bring differentiated experiences to Victoria’s Secret and [sister brand] Pink customers. This acquisition will be a significant ...