greenwashing
Europe’s biggest pork producer has admitted that a claim its meat is “more climate-friendly than you think” violated marketing law. Danish Crown was ruled to have misled consumers by Denmark’s high court last month, in a case brought by two NGOs that marked the country’s first climate lawsuit. Campaigners from the Vegetarian Society of Denmark and the Climate Movement Association enjoyed partial success on 1 March. The Western High Court agreed the company should not have put stickers on its packaging declaring its pigs were “climate controlled”. But the court rejected the NGOs’ second claim t...
Euronews (English)
After being investigated for greenwashing, three of the UK's biggest fashion brands have signed a pledge to use only "accurate and clear" sustainability claims. Budget brands Asos, Boohoo and George at Asda all have footholds of varying sizes across Europe. Going forward, they say they will change the way they present the environmental impact of their clothes. That action comes after the Competition and Markets Authority (CMA) regulatory body probed the brands for misleading customers with their green claims. How will greenwashing be stamped out in the fashion industry?After spending almost 30...
Euronews (English)
In the UK, 4 out of 10 large businesses face hefty fines for greenwashing in 2024, as a major toughening up of consumer protection law from the Competitions and Markets Authority (CMA) and the EU comes into force. According to a new analysis of sustainability by the communication platform Compare Ethics, businesses are not mitigating the real risk yet, which includes a fast-changing environment in which every sustainable claim has to be thoroughly verified by them, among others. With the changing regulations across the UK, and EU, "it's no longer just as simple as thinking about a tick box fro...
Euronews (English)
Die Umweltorganisation Greenpeace hat am Morgen vor der Zentrale der Deutsche-Bank-Fondsgesellschaft DWS Investment in Frankfurt protestiert. Mit 25 roten Ölfässern, Bannern und Schutzanzügen wollten die Aktivistinnen und Aktivisten ein Zeichen gegen die Investmentpolitik des Fonds setzen. Aus den Fässern liefen nach Greenpeace-Angaben rund 200 Liter öl-artige Melasse, auf den Bannern war unter anderem «Kein Geld für Klimakiller!», zu lesen. Die DWS wies Vorwürfe von Greenpeace zurück. In einer Studie untersuchte Greenpeace die Investitionen der vier größten Fondsgesellschaften Deutschlands in...
DPA (German)
Lawmakers backed tougher rules to punish greenwashing companies claiming to be “eco-friendly” or “less polluting”, after a vote in the European Parliament in Strasbourg today (March 12). The report adopted in plenary today was prepared by the internal market and environment committees, building on the EU executive’s proposal for a Directive on Green Claims tabled in March last year, and established that non-compliant companies may face penalties, including temporary bars from public procurement tenders and fines worth at least 4% of annual revenue. Companies will be obliged to submit their gre...
Euronews (English)
Kerne von Limetten und Aprikosen, Kaffeesatz und Reiskleie oder der Trester aus der Produktion von Himbeermarmelade: Was nach Rückständen, Überresten und Abfall klingt, nutzt das Bielefelder Start-up No Planet B, um daraus Shampoos, Conditioner oder feste und flüssige Duschprodukte zu machen. Upcycling nennen sie das. Aus den Produktionsresten werden etwa Öle hergestellt, die für Duschgel und Co. gebraucht werden. «Wir müssen acht Milliarden Menschen ernähren. Da sollten wir nicht noch für Kosmetik anbauen», sagt Sebastian Wölke, der die Marke vor ein paar Jahren mit seiner Frau Jessie gegründ...
DPA (German)
The world’s biggest oil company and Formula One (F1) have been accused of greenwashing, in new advertising complaints submitted to UK and Dutch regulators. Saudi Aramco has made “misleading environmental claims” about its fuels, according to complaints submitted by UK campaign groups New Weather Institute and Fossil Free Football, and Reclame Fossielvrij in the Netherlands. The oil company is 95 per cent owned by the Saudi Arabian state, and has an increasingly slick grip on the world of sport. Saudi Arabia's Public Investment Fund (PIF) bought UK football club Newcastle United in 2021, and Ar...
Euronews (English)
ユニリーバが前例のない調査を行った。サステナビリティの推進に大きな役割を果たせるはずのコンテンツクリ...
サステナブル・ブランド ジャパン
企業・ブランドがグリーンウォッシュを行うことは公的にも、法律上もますます難しくなってきている。欧州議...
サステナブル・ブランド ジャパン
世界最大の広告祭「カンヌライオンズ」が6月19日に開幕する。広告業界では近年、広告の内容のみならず、...
サステナブル・ブランド ジャパン
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