How An ROI Obsession Is Hurting Your Marketing
We are all obsessed with return on investment (ROI). That’s no secret. We want to make the best use of our dollars, and we believe ROI is a simple but effective way to make good business decisions. As Peter Drucker once said, “What gets measured, gets managed.” Q3 2021 hedge fund letters, conferences and more Unfortunately, we have somehow extended Peter Drucker’s pithy wisdom to a false corollary of “what can’t be measured is not worth managing or doing.” As a result, many companies hesitate to make decisions without access to a specific ROI. Indeed, many businesses only feel comfortable when...