meatconsumption
2021 saw a strange and short-lived celebrity phenomenon. Out of nowhere, Leonardo DiCaprio, Robert Downey Jr, Katy Perry, Serena Williams and other A-listers announced personal investments in plant-based foodtech startups alongside venture capital funds and philanthropists. They were on a mission to save the planet, and the hype was real. It was part of a huge uptick of interest in the neo-meat category; Beyond Meat launched a spectacular IPO. Oatly spent gazillions on a Superbowl TV spot — “Wow, no cow”. Supermarkets cleared shelf space for plant-based burgers, sausages and mince, and fast-fo...
Euronews (English)
As sea levels and temperatures rise, weather events worsen, and an increasing number of species face extinction, it’s more important than ever that we do more than pay lip service to reducing our environmental footprint — and that we do it without meat in our mouths. We could have once been forgiven for not realising that animal agriculture — which encompasses not only meat but also egg and dairy production and co-products like leather and wool — is a leading driver of climate destruction, second only to fossil fuels. But now it seems that every second scientific study warns us of the huge env...
Euronews (English)
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