Sports Illustrated Swimsuit Issue will only feature advertisers championing gender equality
Sports Illustrated Swimsuit will only allow advertisers who support gender equality in their annual swimsuit issue. The publication announced their new ‘Pay With Change’ initiative - only allowing brands to advertise in its pages if they work to ensure gender equality - on Thursday (20.01.22), which marked the 58th anniversary of the first swimsuit issue in 1964. In a statement, MJ Day - the Sports Illustrated Swimsuit editor-in-chief - said: “Sports Illustrated Swimsuit has been leading the charge in creating change in women’s lives for years, despite what some critics and naysayers would lik...