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On3, the market leader in the Name, Image and Likeness (NIL) space, will once again host the On3 Elite Series, an invitation-only event for elite 2025 football prospects that will take place on May 28-30, 2024 in Nashville, Tennessee. The purpose of the On3 Elite Series is to educate and inform high school athletes how to safely and successfully navigate the NIL era. On3 Elite will bring in former college and professional athletes, marketing executives, legal and financial experts, and other relevant voices to a private two-day event designed for 50 top high school football recruits, along wit...
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ESPN’s Paul Finebaum is glad to see the NCAA case settled, but it’s a ‘be careful what you wish for’ case with college sports. Of the $2.77 billion expected to be paid in back damages to former athletes, the NCAA is expected to be responsible for 40% of the payout. The other 60% will come from a reduction in school distributions. But, this opened up a new can of worms among the elite powers in college sports, according to Finebaum. “As great a day as this is, and I think we all celebrate it, what’s really going to happen, though, is a caste system that nobody ever wanted or intended, but that’...
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On the heels of the NCAA and power conferences reaching a settlement in the landmark Housecase, college sports’ governing body will continue lobbying to secure its long-sought antitrust exemption from Congress. Only now the NCAA will soon have an unlikely advocate: the high-profile plaintiffs’ attorneys in the House case. In a wide-ranging interview with On3 on Friday, Steve Berman, co-lead counsel for plaintiffs in the House case, confirmed that the plaintiffs will indeed cooperate with the NCAA’s lobbying efforts to secure a limited antitrust exemption that would protect the association from...
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Colorado safety Shilo Sanders disclosed just shy of $325,000 worth of assets to his name in a December 2023 bankruptcy case related to an $11.89 million dollar judgement against him stemming from an assault when Sanders was in high school, according to Westword. And this filing raises questions about Sanders’ NIL earnings. Sanders — who is the son of Colorado head coach Deion Sanders and the older brother of quarterback Shedeur Sanders — holds an On3 NIL valuation of $1.1 million, considering the value of various endorsements and his roster value to the Buffaloes. That figure ranks No. 12 amon...
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The NCAA and power conferences agreed to settlement terms in the House v. NCAAlawsuit Thursday night, allowing institutions to pay athletes directly. It’s an unprecedented move in the history of college sports. The multibillion-dollar settlement calls for the NCAA to pay more than $2.7 billion in damages over 10 years to former and current athletes. Schools will have the opportunity to opt-in to a revenue-sharing agreement, with the option to share roughly $20 million per year with players. The question now shifts to when this framework is put in place. Power conference schools will need to op...
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The NCAA and all five power conferences approved a landmark agreement that will settle three consequential antitrust lawsuits – House, Carter and Hubbard – in a history-making development that ushers in the age of revenue sharing. But for the NCAA, there is also this sobering reality: At least for the moment, it failed in its attempt to consolidate one more financially threatening lawsuit into the global House settlement. The NCAA and power conferences argued that a Colorado judge should consolidate Fontenot v. NCAA with Carter, a similar case in Northern California. Judge Charlotte N. Sweeney...
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An SEC NIL collective operator recounted to On3 this week about negotiating with a top player in this spring transfer portal window. “He wants six figures a month, plus a car and a house,” they said. “And he was like, ‘Well, that’s just a starting point. You have to have some sort of starting point.’ How tone-deaf are you if that’s your starting point? They thought that was an acceptable start.” If the collective had delivered on those asks, the athlete would have immediately reset the market value for the position group inside the program. The asks collectives are expected to live up to for t...
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The NCAA Board of Governors and the Power 5 conferences have all voted to sign off on the settlement agreement in the House v. NCAA lawsuit. On Thursday night, following the Pac-12 Conference university presidents and chancellors voting on the settlement, the group of six defendants released a statement on the decision to sign off on the agreement. Attorneys for plaintiffs had set a hard deadline of Thursday for the NCAA and power conferences to agree to settlement terms. “The five autonomy conferences and the NCAA agreeing to settlement terms is an important step in the continuing reform of c...
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Southeastern Conference university presidents and chancellors voted to approve a historic settlement in the landmark House v. NCAA case, one of the final steps toward college sports green-lighting an industry-shifting revenue-sharing model. The news was first reported by Yahoo Sports. The vote comes after the NCAA Board of Governors and three other power conferences – the Big Ten, Big 12 and ACC – approved settlement terms. Attorneys for plaintiffs set a hard deadline of Thursday for defendants – the NCAA and power conferences – to agree to settlement terms. The proposed settlement entails the...
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All eyes today were on court proceedings in Colorado that would determine whether another antitrust case confronting the NCAA – a lawsuit referred to as Fontenot v. NCAA – would be consolidated with a similar antitrust case in Northern California. If a judge had consolidated the Fontenot case with Carter v. NCAA, it would have meant that the NCAA and power conferences would be on the brink of a global settlement that would essentially end four antitrust cases: House, Carter, Hubbard and Fontenot. A judge in Colorado had different ideas. In a significant ruling, the judge said Thursday that the...
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