Conor McGregor Sells Majority Of Whiskey Brand Proper No. Twelve For $600 Million
UFC star Conor McGregor and his business partner sold their majority stake in Proper No. Twelve Irish Whiskey to Proximo Spirits in a deal that is worth up to $600 million. Proximo Spirits is a company that owns Jose Cuervo and other alcohol brands that acquired the majority stake in Proper No. Twelve. Proximo already had a 49% stake in the company. The $600 million earned in the deal will go to brand co-founders McGregor, his agent Audie Attar and their trade partner Ken Austin. Austin told Shanken News Daily that it was their plan all along to have Proximo eventually buy a majority stake in ...