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Santa Cruz (United States) (AFP) - From California to Southeast Asia, Facebook is capturing a new generation of users who see it as a commercial tool rather than a fun networking platform. They are more likely to be promoting their businesses than connecting with friends. As the veteran social media platform celebrates its 20th birthday, four users share their experiences with AFP. Nina Vukicevic, 31, California "I have a personal Facebook page, I can't tell you the last time I really looked at it," said Nina Vukicevic. Vukicevic is farm manager at Common Roots Farm, a non-profit in Santa Cruz...
AFP
San Francisco (AFP) - Online search, dominated by Google for 25 years, has become as banal as making a phone call, but it could finally be getting a profound reset thanks to artificial intelligence. The classic search and click made ubiquitous by the Google behemoth is getting a major AI makeover as bots ChatGPT, Bard or Bing see hundreds of millions of web surfers seek answers to life's questions in a new way. "People are realizing how many times they use Google search, not to find a webpage, but to answer a question," said Stefan Sigg, Chief Product Officer at Germany-based Software AG. Micr...
AFP
New York (AFP) - The hero of the new movie "Air," released this week in the United States, is Sonny Vaccaro, a Nike employee who saw in a young Michael Jordan what "no one else had seen" and convinced the shoe brand to forge a revolutionary partnership. During a 1984 meeting at Nike headquarters, Vaccaro proposed devoting all the money that Nike had earmarked to recruit future NBA players to one man -- rising sports star Jordan. "Air," directed by Ben Affleck, traces the chaotic journey that brought about the singing of the barely-out-of-college player, even though Jordan had eyes on Nike's co...
AFP
San Francisco (AFP) - Is it a pipe dream or a possibility? Elon Musk wants to meaningfully diversify Twitter’s revenue stream beyond advertising, but no major social network has managed so far to go without ads altogether. Something of a gold standard, social media ads can be fine-tuned and tailored to individual users on a mass scale, and have been particularly lucrative for Meta's Facebook and Instagram, as well as Google. "Facebook pretty much set the standard for having an ad model for social networks," said Jasmine Enberg, an analyst at Insider Intelligence. "But that doesn't necessarily...
AFP
San Francisco (AFP) - After months of controversy, Elon Musk is now at the head of one of the most influential social networks on the planet, whose "tremendous potential" he has promised to unleash. What changes can we expect for the platform from the multi-billionaire chief executive of Tesla and founder of SpaceX? New bossOne of Musk's first decisions was to sack Twitter chief executive Parag Agrawal, chief financial officer Ned Segal and head of legal affairs Vijaya Gadde, according to several US media outlets. The billionaire entrepreneur will have to find replacements for them. "Musk is i...
AFP
Paris (AFP) - Paris climate activists have found a new way to get across their message against energy waste in the City of Light -- switching off store signs and advertising screens that are kept on all night even though the government has urged people to cut back electricity use. At 9:00 pm on a recent evening, around 20 Extinction Rebellion members gathered for a tactical briefing before spreading out on another night-time raid. If the police spot them "we absolutely don't run", says "Joad," a 32-year-old veteran of the movement, detailing out the legal risks and advice for those who might b...
AFP
New York (AFP) - Advertisers splurged more than half a billion dollars during the Super Bowl, smashing previous records for an event that is routinely one of the most-watched things on US television. Some of corporate America's biggest names coughed up an eye-watering average of $5.6 million for a 30-second spot in American football's razzmatazz-filled final. Car companies, fast food chains and delivery apps were among those clamoring to get their brands in front of the 96.4 million people who watched Tom Brady's resurgent Tampa Bay Buccaneers trounce young pretender Patrick Mahomes and his Ka...
AFP
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