France's Decathlon springs into rebrand ahead of Paris Olympics
With Spring in mind, French sports retailer Decathlon has announced the launch of its rebrand as it anticipates a growth in demand for sports gear. The French retailer is an official sponsor of the **Paris 2024 Olympics**and it is hoping its logo and emblematic brands will enjoy boosted visibility because of the event. The obvious change is the brand's new visual identity, going from an almost turquoise sky blue to a deeper, darker cobalt blue. Stores will also go through a similar metamorphosis, although it will take time. Decathlon has revealed a more modern-looking sporting goods store wher...