socialmedia
By Hera Rizwan According to a recent collaborative report by EY and Collective Artists Network, titled ‘The State Of Influencer Marketing in India’, the Indian influencer marketing sector is poised for significant growth, with an anticipated 25% surge, reaching Rs 2,344 crore in 2024. It further suggests expansion to Rs 3,375 crore by 2026. These forecasts highlight the ongoing expansion within the influencer marketing landscape, offering an avenue for brands, marketers, and influencers to capitalise on this thriving industry. Underscoring the notable trend, the report states that 75% of brand...
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By prachi sibal On a busy work day, Bengaluru-based copywriter Aishhwariya Subramanian received a message from a friend. She was a fitness influencer and often got sponsorship deals from brands. So, when she asked Subramanian to vote in a contest, she was part of, there seemed no need to be alarmed. Except, when Subramanian, distractedly clicked on the link, her Instagram account was hacked within seconds. Despite numerous attempts, she could not use her password to log in to her account. With Mumbai-based Ranjani Iyengar, wedding card designer and founder, Pink Whistle Man, the story was simi...
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By Archis Chowdhury With general elections a little over a month away, the Bharatiya Janata Party is pumping in vast amounts of money on social media advertisements. In the month of February, the ruling party spent over ₹5.5 crore on its official Facebook page, and over a whopping ₹29 crore on Google ads. Odisha's Biju Janata Dal's official Facebook page was the second in the list of top spending pages, promoting ads to the tune of over ₹97 lakh. Furthermore, a shadowy network of obscure pages called Ulta Chashma and Political X-ray spent over ₹67 lakh and ₹50 lakh respectively. Also Read:Shad...
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By Archis Chowdhury The leading digital threat to elections this year is not artificial intelligence, but social media, says a recent report by the NYU Stern Center for Business and Human Rights. The report, titled 'Digital Risks to the 2024 Elections', highlights the failures by social media companies in checking the spread of conspiracy theories and political disinformation, which led to the US Capitol riots on January 6, 2021, and Brazil's poll violence on January 8, 2022. Instead, the report states, social media companies have retreated in their efforts to ensure the safeguards are in plac...
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By Titha Ghosh On December 8, the University of Delhi shared an official notice announcing the formation of a six-member committee tasked with formulating guidelines on policy governing the use of social media by university staff. The notification states, “The competent authority of the university has constituted a committee pertaining to the use of social media platforms in respect of the employees of the University.” The committee members include Sanjeev Singh, Director of Delhi University Computer Centre, Ajay Jaiswal, Principal of the School of Open Learning; Kshitij Kumar Singh from Campu...
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By Hera Rizwan In a world increasingly interconnected through digital platforms, a new study has cast a revealing spotlight on the intricate dynamics between social media use and individual well-being. The research, which surveyed 1,000 college students in the UK, explores how social exclusion and fear of missing out (FOMO) fuels individuals to use TikTok and Instagram. The findings suggest a phenomenon termed the "social media trap," where a considerable percentage of individuals may be experiencing negative well-being due to their active participation in these online spaces. Here's what that...
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By Kaisar Andrabi Scripted videos have gained momentum in India, becoming popular on social media platforms like Facebook and YouTube. These videos are shared under the guise of real-life events. In 2022, scripted videos gained significant popularity among YouTube viewers in India, according to YouTube's official blog post. The context and messaging within these videos are manipulated, often communal and misogynist in nature. So, why exactly are scripted videos so popular? What is social media's role in them? What should the government do? Decode spoke to Nirali Bhatia who is a Counseling Psyc...
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By Surbhi Sharma Only a few weeks after mocking Twitter CEO Elon Musk over the app's major outage, Jack Dorsey made a return to the social media realm with an alternative in hand, Bluesky. Backed by Dorsey the former Twitter CEO, Bluesky Social was launched on February 28 for iOS. The launch of Bluesky Social, of which Dorsey is a board member, comes at a time when Twitter has seen massive global outages and layoffs under Musk's leadership. Available on the Apple App Store on an invite-only basis, Bluesky Social is currently in its testing phase. What is Bluesky and how does it stand against T...
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By BOOM Team A technical glitch caused a Twitter outage on Wednesday; users from several parts of the world complained that they were unable to post tweets. Many received a notification saying "You are over the daily limit for sending Tweets" owing to the glitch. #TwitterDown started trending. Twitter users complained that they were unable to tweet, send DMs, or follow other users. Many of them received a notification telling them they have crossed the daily limit of tweets, even if they hadn't even sent out a single tweet. Some were logged out of their accounts altogether. Why is Twitter down...
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By Alisha Dutta Nestled along a non-perennial river that floods every monsoon, the people of Jahal, a small village in Odisha, spend most of their time recovering from relentless natural disasters. With a population of roughly 1100 people, Jahal is dotted with mud huts, with just a handful of concrete houses in between. One of these brick houses belongs to Badri Narayan Bhadra and his young wife Monalisa. When you try to make your way down the winding path that leads to Badri Narayan's house, monkeys of various sizes flock around, scampering across the path and hopping along your side. For tho...
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