Lego growth continues to slow down amid struggling toy market
Last year's growth was significantly lower than 2022's, when Lego's revenue grew by 17% compared with the previous year. It is the slowest growth the Danish brand has had since 2017, a symptom of the struggling toy industry. The economic crisis has recently forced many households into reconsidering their expenses, especially around the holidays which are the biggest time of the year for the toy market. Many, for instance, chose to turn to second-hand presents, or simply to have fewer presents under their Christmas tree. Given the harsh reality of the industry which, experts say, is going throu...