Nintendo think it's important that each Super Mario Bros video game feels like a "meaningfully different game".
Video game designer and its creator, Shigeru Miyamoto, knows it is important that Mario games continue to excite their fans.
He said: "People typically expect sequels in a video game franchise to introduce incremental new elements, but we often hear our consumers saying that each title in the Super Mario Bros. series feels like a meaningfully different game. Thirty years ago, there was a survey outside of Japan that showed Mario was more recognisable than Mickey Mouse. I felt bad that Mickey Mouse, who had been hugely popular among fans, including myself, for 60 years at that point, was even being compared to Mario, who had just been around for a few years back then."
And Miyamoto will always launch a new Super Mario Bros game alongside new consoles as it allows players a chance to "experience a new type of entertainment that new technology allows us to achieve".
He added: "Even so, considering that Mickey Mouse had grown up alongside the evolution of animation technology, I resolved that we would help Super Mario grow up alongside the evolution of digital technology. In fact, every time Nintendo has launched new hardware, we also released a new title in the Super Mario series so players can experience a new type of entertainment that new technology allows us to achieve."
