emmagrede
Ashley Graham believes there's "nothing wrong with rejection". The 36-year-old beauty has faced rejection at various points in her modelling career - but she's always manged to overcome setbacks. Ashley - who stars alongside Emma Grede, the CEO of Good American, on the TV series 'Side Hustlers' - told 'CBS Mornings': "I think it's part of the business. I think there's nothing wrong with rejection. It makes your skin a little bit thicker and it actually helps you to get to the end goal as well." Ashley and Emma both perform the roles of would-be investors on their TV show. And the brunette beau...
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The husband-and-wife team who run Kim Kardashian’s Skims insist building a lucrative celebrity-based brand isn’t easy. Jens Grede, 45, and his partner Emma, 41, who have four children together, are the multimillionaire co-founders and co-owners of Kim’s lingerie and loungewear business, already worth £3 billion – which is more than designer label Tom Ford or outdoor-wear brand Patagonia, even though it is just four years old. But Emma told The Observer newspaper: “Talent can bring you to a product once, but you don’t come back time and time again. “You have got to be offering superior product ...
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Khloe Kardashian’s Good American line is launching in Sweden and Germany. The fashion brand with inclusivity - which offers denim, bodysuits and co-ords in sizes 00 t0 32 with prices from 61 to 980 euros- will launch their wares on H+M’s website as part of their ‘H+M with Friends’ initiative, a Emma Grede - who co-created the line with the ‘The Kardashian’ star, 38, and SKIMS with her older sister Kim Kardashian,42 - said: “We’re so excited that Good American is the latest addition to ‘H+M with Friends’. Good American has always been more than just a fashion brand, it’s a platform for inclusiv...
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Kim Kardashian West sends Khloe Kardashian ideas for her Good American collections. The 37-year-old reality star founded the apparel line with Emma Grede in 2016, who is also the founding partner of Kim's lucrative shapewear brand, SKIMS. And Khloe has revealed her 41-year-old sister often gives suggestions and is "really good" at advising her on business matters. Speaking to the December 2021 / January 2022 issue of Cosmopolitan UK - of which she is the cover star - the reality star said: "I feel like I've had Good American for so much longer than five years, but at the same time, I feel like...
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Khloe Kardashian has turned down "lucrative deals" because they didn't match her ethos for Good American. The reality TV star - who launched her own brand with co-founder Emma Grede five years ago - has always stayed true to the company's goal of promoting inclusivity. She told Health magazine: "We never did otherwise. With so many retail partners, we walked away from lucrative deals because they weren't willing to carry the full size range. "That wouldn't be what we signed up for. It would be us getting a cash grab, and that just wasn't why we started. "We didn't need another denim brand in t...
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Kim Kardashian West is set to release a swimsuit collection. The 'Keeping Up With the Kardashians' star has teased that her next release as part of her Skims brand will be swimwear. Taking to her Twitter account, the brunette beauty replied: "Soon come" after a fan tweeted: "Swimberly". The 40-year-old businesswoman didn't give any more details on her swimwear plans but it seems her company is expanding quickly as she recently revealed that she was invited to design the official undergarments and loungewear for Team USA at the 2021 Tokyo Olympics and Paralympics. She said at the time: "When I ...
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Kim Kardashian West had a "very clear idea" for SKIMS. Emma Grede is the founding partner of the reality star's shapewear brand and co-founder of her sister Khloe Kardashian's Good American apparel label, and the businesswoman has explained Kim knew exactly what she wanted to achieve from the get-go. Emma told ELLE UK: "SKIMS was Kim's idea since she was making her own shapewear back in the day by dyeing it with tea bags to match her skin tone. She had a very clear idea. And I imagine that seeing what I did with Good American made me look like a good and attractive business partner to her - th...
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Khloe Kardashian can wear anything and still look amazing in it. In a recent Instagram post, Khloe posed to promote her Good American clothing brand. “Good American from head to toe!!!!! Good Essentials starting at $35,” wrote the reality star to her 123 million Instagram followers. “WORK IT KOKO!,” one wrote. “Beautiful,” another wrote. “Gorgeous!! LOVE this look,” a third commented. The mother of one is seen wearing a nude matching sports bra and leggings with black, pointy booties and an oversized, gray button up worn open. She is also wearing a necklace and her long locks are styled in a b...
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