jensgrede
Kim Kardashian’s SKIMS shapewear brand is launching a new line for men. The 42-year-old reality star - who debuted her shapewear brand in 2019 – is expanding her billion dollar business to provide comfort for guys as well as women. Speaking to GQ, she said: “We’ve never had a bigger request than to launch men’s. They would hear their girlfriends or their wives or loved ones talking about Skims.” SKIMS co-founder and chief executive Jens Grede added: “Twenty percent of our traffic, and 10 per cent of our customers, are already men. "That means we’ve had 50 million men coming to site over the la...
BANG Showbiz English
The husband-and-wife team who run Kim Kardashian’s Skims insist building a lucrative celebrity-based brand isn’t easy. Jens Grede, 45, and his partner Emma, 41, who have four children together, are the multimillionaire co-founders and co-owners of Kim’s lingerie and loungewear business, already worth £3 billion – which is more than designer label Tom Ford or outdoor-wear brand Patagonia, even though it is just four years old. But Emma told The Observer newspaper: “Talent can bring you to a product once, but you don’t come back time and time again. “You have got to be offering superior product ...
BANG Showbiz English
Kim Kardashian’s shapewear brand SKIMS is now worth $3.2 billion after the latest round of investing. The ‘Keeping Up with the Kardashian’ star’s line is now worth double what it was in April 2020 following a series of successes - such as $247 million in annual sales and being worn by Team USA at the Tokyo Olympics - throughout the ongoing COVID-19 pandemic. The 41-year-old influencer had $234 million pumped into the company - whose wares have been modelled by Kate Moss and Megan Fox - following Kim and her business managers securing a new array of investors for the business and now want to es...
BANG Showbiz English
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