Kim Kardashian’s Skims bosses insist building a mega-money celeb brand isn’t “easy”
The husband-and-wife team who run Kim Kardashian’s Skims insist building a lucrative celebrity-based brand isn’t easy. Jens Grede, 45, and his partner Emma, 41, who have four children together, are the multimillionaire co-founders and co-owners of Kim’s lingerie and loungewear business, already worth £3 billion – which is more than designer label Tom Ford or outdoor-wear brand Patagonia, even though it is just four years old. But Emma told The Observer newspaper: “Talent can bring you to a product once, but you don’t come back time and time again. “You have got to be offering superior product ...